Mexico's voluntary fuel price deal in 2025-26: regular gasoline under 24 pesos a liter, diesel under 27

On February 27, 2025, in the Treasury Hall of the National Palace, President Claudia Sheinbaum signed an agreement with gas station companies that set a voluntary maximum price of 24 pesos a liter for Magna, Mexico's regular gasoline, the presidency said. She described it as a six-month deal that would then be evaluated. It has since been renewed, it now covers diesel as well, and in August 2026 the government and the industry agreed to extend it for another six months. For drivers in Mexico, renters included, it is the policy behind the government's statement that regular gasoline has stayed under 24 pesos a liter in most of the country since March 2025.

How the deal works

Sixteen companies signed in February 2025, by our count of the presidency's list, among them Grupo Hidrosina Plus and Grupo Gazpro. For the government, the signatories included the energy secretary, Luz Elena González Escobar, the heads of the state oil company Pemex, the consumer protection agency Profeco and the tax administration SAT, and the head of the hydrocarbon sector's safety and environment agency, ASEA.

Taking part is voluntary. Profeco calls the strategy an agreement between several government bodies and companies in the fuel sector, meant to shield household budgets from rising international fuel prices. The border regions work differently: in September 2025 the energy ministry, SENER, said the 24-peso commitment excludes border zones, where costs and tax incentives already produce a lower price, and in August 2026 Profeco tied the lower border prices to a value-added tax (IVA) rate of 8%.

SENER also lists the measures the government has taken to make compliance easier. Among them it names lower fees for payments by card, voucher and other electronic means, shorter and simpler permit procedures, tax incentives on the special tax on production and services (IEPS), and support from Pemex through competitive prices, last-mile transport and better supply chains.

From six months to a second year

The diesel deal of April 2026 was itself a continuation: Profeco described it as keeping up a temporary agreement to lower the cost of diesel, in response to higher international prices for oil and its derivatives. When it announced the August renewal, SENER said diesel had stayed under 27 pesos a liter since April 28, 2026, and under 25.39 pesos in border zones. The fee deal of April 27 was signed with the Association of Banks of Mexico (ABM) and the association of voucher companies, ASEVAL, to cut the fees on paying for gasoline and diesel by card and voucher.

What prices have done

Profeco's own figures show a small fall for regular gasoline. In March 2026 it said the national average had gone from 24.16 pesos a liter on February 24, 2025, three days before the first signing, to 23.62 pesos on March 13, 2026, a drop of 2.2%.

Its latest weekly report, dated November 9, 2026, gives national daily averages of 23.69 pesos for regular, 28.58 pesos for premium and 26.97 pesos for diesel. Those figures exclude border zones with tax incentives, and the report credits the national energy commission (CNE) and Banco de México for its data. Set against February 2025, regular is 0.47 pesos, or 1.9%, cheaper, by our calculation, although Profeco does not say whether its March release and its weekly report average prices in the same way. The same report shows an IEPS subsidy on all three fuels, marked at 26.0% for regular, 24.5% for premium and 100% for diesel.

In dollars, at Banco de México's FIX rate of 18.6678 pesos per U.S. dollar, determined on November 10, 2026, regular gasoline at 23.69 pesos comes to about $1.27 a liter, or $4.80 a U.S. gallon. Diesel works out at about $1.44 a liter, or $5.47 a gallon, and premium at about $1.53 a liter, or $5.79 a gallon. These are our calculations, at 3.785 liters to the gallon; the rate on the day you pay will differ.

Where things stand

The strategy is still running. Profeco described it in August 2026 as in force that month when the government and the industry agreed to renew it, and SENER reported the formal renewal on August 31. Neither release gives an end date. Counted from August 31, six months would run to the end of February 2027, by our calculation. Premium gasoline is not named in the strategy, and its average sits well above the regular price.

Profeco publishes a weekly "Quién es Quién en el Precio de la Gasolina" report on its fuel prices site, listing the stations with the highest and lowest gasoline and diesel prices in the country. It says the prices shown can change, because some sellers vary them, and should be treated as reference prices. The station listings in the report dated November 9, 2026, cover prices in force from October 27 to November 2.